MADONNA) // (CHILD

MADONNA) // (CHILD
So Strong; yet so calm: Mary's Choice.

Wednesday, December 5, 2012

What were the most looked-up words of 2012?

For the first time,
dictionary makers pick two words of the year rather than one.
 

What were the most looked-up words of 2012?: 9:01AM EST December 5. 2012 - NEW YORK (AP) — Thanks to the election, socialism and capitalism are forever wed as Merriam-Webster's most looked-up words of 2012.

Traffic for the unlikely pair on the company's website about doubled this year from the year before as the health care debate heated up and discussion intensified over "American capitalism" versus "European socialism," said the editor at large, Peter Sokolowski.

Democracy, globalization, marriage and bigot — all touched by politics — made the Top 10, in no particular order. The latter two were driven in part by the fight for same-sex marriage acceptance.

Last year's word of the year was austerity. Before that, it was pragmatic. Other words in the leading dictionary maker's Top 10 for 2012 were also politically motivated.

"With all due respect, that's a bunch of MALARKEY," declared Biden during a particularly tough row with Ryan. The mention sent look-ups of malarkey soaring on Merriam-webster.com, Sokolowski said, adding: "Clearly a one-week wonder, but what a week!"

Actually, it was more like what a day. Look-ups of malarkey represented the largest spike of a single word on the website by percentage, at 3,000 percent, in a single 24-hour period this year.

Beyond "nonsense," malarkey can mean "insincere or pretentious talk or writing designed to impress one and usually to distract attention from ulterior motives or actual conditions," noted Sokolowski.

An interesting election-related phenom, to be sure, but malarkey is no dead Big Bird or "binders full of women" — two Romneyisms from the defeated candidate's televised matchups with Obama that evoked another of Merriam-Webster's Top 10 — meme.

While malarkey's history is shaded, meme's roots are easily traced to evolutionary biologist Richard Dawkins, a Brit who coined the term for a unit of cultural inheritance, not unlike genes and DNA. The retired professor at the University of Oxford made up the word in 1976 for "The Selfish Gene," a book he published light years before the Internet and social media's capacity to take memes viral.

Dawkins, reached at home in Oxford, was tickled by the dictionary shoutout.

"I'm very pleased that it's one of the 10 words that got picked out," he said. "I'm delighted. I hope it may bring more people to understand something about evolution."

The book in which he used meme for the first time is mostly about the gene as the primary unit of natural selection, or the Darwinian idea that only the strongest survive. In the last chapter, he said, he wanted to describe some sort of cultural replicator.

Other words in Merriam-Webster's Top 10 for 2012:

Touche, thanks in part to "Survivor" contestant Kat Edorsson misusing the word to mean "tough luck" rather than point well made, before she was voted off the island in May. Look-ups at Merriam-webster.com were up sevenfold this year over 2011.

Schadenfreude, made up of the German words for "damage" and "joy," meaning taking pleasure in the misery of others, was used broadly in the media after the election. Look-ups increased 75 percent. The word in English dates to 1895.

Professionalism, up 12 percent this year over last. Sokolowski suspects the bump might have been due to the bad economy and more job seekers, or a knowing "glimpse into what qualities people value."

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