As a fullback at the University of Maryland, Plank got tired of having to change out of the sweat-soaked T-shirts worn under his jersey; however, he noticed that his compression shorts worn during practice stayed dry. This inspired him to make a T-shirt using moisture-wicking synthetic fabric. After graduating from the University of Maryland, Plank developed his first prototype of the shirt, which he gave to his Maryland teammates and friends who had gone on to play in the NFL. Plank soon perfected the design creating a revolutionary new T-shirt built from microfibers that wicked moisture and kept athletes cool, dry, and light. Major competing brands including Nike, Adidas and Reebok would soon follow in Plank's footsteps with their own version of Under Armour's moisture-wicking apparel.
UA Power in Pink is an Under Armour program that promotes the women using exercise and fitness to fight breast cancer. This program began in 2002 and its national advertising campaign features real breast cancer survivors, partnerships with other non-profit organizations. It also hosts high school and collegiate Power in Pink games across the country.
UA Freedom is an Under Armour program that supports the efforts of the Wounded Warrior Project whose mission is to honor, raise awareness, and aid wounded veterans and military service members. This program began in on Independence Day 2010.
UA Green is an Under Armour program that exists to further the efforts of the Under Armour organization to improve different facets of their products environmental footprint. UA Green builds green technology into their performance gear. To help spread the message of environmentalism, UA Green created their Catalyst line which includes products that use up to four recycled water bottles in each piece of apparel.
UA Youth Movement is an Under Armour program that promotes the cause of youth fitness and sports. UA Youth Movement has been responsible for providing youth with facilities to become active. They have renovated basketball courts and refurbished playing fields for kids to play and exercise in. The UA Youth Movement has done work in Baltimore and Compton, and have been committed to the creation of an all-purpose playing field at Baltimore’s Patterson Park, and a turf field at Notre Dame Preparatory School dedicated in the memory of Yeardley Love.
The company is reported to be the major commercial sponsor for the reality TV show Duck Dynasty, and has garnered attention for taking a stand supporting show "patriarch" Phil Robertson, after he was suspended from the show for remarks about gays he made in an interview with GQ.
acting with or showing care and thought for the future.
The word comes from Old French prudence (14th century), from Latin prudentia (foresight, sagacity). It is often associated with wisdom, insight, and knowledge. In this case, the virtue is the ability to judge between virtuous and vicious actions, not only in a general sense, but with regard to appropriate actions at a given time and place. Although prudence itself does not perform any actions, and is concerned solely with knowledge, all virtues had to be regulated by it. Distinguishing when acts are courageous, as opposed to reckless or cowardly, for instance, is an act of prudence, and for this reason it is classified as a cardinal (pivotal) virtue.
Although prudence would be applied to any such judgment, the more difficult tasks, which distinguish a person as prudent, are those in which various goods have to be weighed against each other, as when a person is determining what would be best to give charitable donations, or how to punish a child so as to prevent repeating an offense.
In modern English, the word has become increasingly synonymous with cautiousness. In this sense, prudence names a reluctance to take risks, which remains a virtue with respect to unnecessary risks, but when unreasonably extended (i.e. over-cautiousness), can become the vice of cowardice.
Prudence was considered by the ancient Greeks and later on by Christian philosophers, most notably Thomas Aquinas, as the cause, measure and form of all virtues. It is considered to be the auriga virtutum or the charioteer of the virtues.
It is the cause in the sense that the virtues, which are defined to be the "perfected ability" of man as a spiritual person (spiritual personhood in the classical western understanding means having intelligence and free will), achieve their "perfection" only when they are founded upon prudence, that is to say upon the perfected ability to make right decisions. For instance, a person can live temperance when he has acquired the habit of deciding correctly the actions to take in response to his instinctual cravings.